Business letters were replaced by Emails. The age-old concept of a Stenographer taking notes slowly cascaded sheepishly and stylishly into the form of an Electronic- mail, or in better words an email. Today an Email is the first step toward striking the first chord to build an everlasting relationship with a present or prospective client. It may seem unconvincing that people don’t read emails anymore, but such is not the case.
Emails are considered the most effective mechanism for generating the highest ROI for marketers across various segments. However, if you aren’t using the right email marketing services that offer ease of use, then chances are higher of your emails getting lost in the inbox of your subscribers/target audience.
By the come end of 2021, the number of email users around the world is set to cross 4 billion and this number is expected to touch 4.4 billion by the year 2023. An email is also the confirmed biggest source of ROI for most marketers, and they can’t think of selling anything without an appropriate email marketing tool. To keep the math simple, a dollar spent on email marketing generates $38 in return, equal to an ROI of 3,800%.
The moment you plan to pick the right email marketing tool to get in touch with your customers in a more efficient way, you are bombarded with a lot of options. Here we discuss and compare with MailChimp vs GetResponse email marketing tools.
We have 2 major players who are garnering a lot of response and inquisitiveness amongst subscribers. Trade pundits are joyfully calling them the David and Goliath of the Email Marketing business. Leaving your thinking hats to figure out who is who, let’s quickly take a look at both of them and their features and differences.
Mailchimp was co-founded by Ben Chestnut and Dan Kurzius in 2001. It boasts of a loyal customer base of over 12 million who send more than a billion emails in one single day. It’s the perfect tool for small businesses that have just entered the world of email marketing and want to experiment with ease of use functionalities.
Getresponse is the “world’s easiest email marketing platform” for small businesses. Simon Grabowski founded it in 1997. GetResponse has a market presence way before MailChimp even stepped in. The tool is available in 21 different languages and it serves 3,50,000 customers across 182 countries.
The striking difference between MailChimp and GetResponse is that MailChimp is an email marketing platform/service masquerading as a full-service marketing platform, whereas GetResponse is the opposite. It’s a full-service tool for growing the client base, promoting services, and selling products.
Pricing: MailChimp and GetResponse pricing plans are totally different. MailChimp was always known as the cheaper, beginner-friendly email marketing platform, but there are some sneaky charges that begin to add up and become a reason to worry. On the surface, GetResponse pricing looks WAY more expensive, but as you dig deeper, you’ll find that it’s 100% worth it if you have a large subscriber base. GetResponse pricing wins hands down for fair, transparent pricing with the most features.
Ease-Of-Use/User eXperience: MailChimp’s visual editor lets even the least techy people design a beautiful, professional email or newsletter with 0 coding experience. One of the striking features is the clutter-free navigation with its white space, big fonts, and open menus minus loads of buttons bombing on the user’s face. It’s so easy that one’s Grandma can do this effortlessly.
The GetResponse email editor is awesome and is modern, sleek, and easy on the eyes. The editor is easy to use and has sheer elegance with some quick action buttons for executing the most common actions. But unlike MailChimp, GetResponse uses more traditional dropdown menus that can be a major turn-off.
Autoresponders: Autoresponders are messages sent to your email list at preset intervals or according to certain “triggers.” Imagine, A client has to be informed of a 15% new customer discount post his signup, He notices it but quickly forgets. With an autoresponder, you can trigger a new email to be sent to them in one week reminding them they have to use their coupon before the offer closes off. Getresponse visual editor ensures that one can make custom workflows sound simple and effortless that even a person with 0 prior knowledge can construct it. However, MailChimp uses templates.
MailChimp’s Basic Plans Don’t Include “Custom Workflows”, However Getresponse basic plan supports Autoresponders.
Template Options: Getresponse has 500+ templates almost like an Army compared to the fewer templates of MailChimp. But Mailchimp templates are modern and latest designs compared to Getresponse.
Creating and Sending Emails: One can quickly create an email in MailChimp with 0 experience. GetResponse isn’t so easy and limits fonts to “safe” fonts like Arial or Times New Roman. MailChimp gives a palette to paint with so you can go all Da Vinci up on that thing thus making it definitely easier to create slick, cool-looking emails with MailChimp.
Analytics & Reporting: GetResponse and Mailchimp use AI and Analytics to give detailed analyses and reports on usage and subscriptions. However, Getresponse sends targeted emails to segmented lists, increasing efficiency and profits.
Landing Pages: A landing page is a page designed to get people to sign up for a mailing list or buy something. MailChimp has limited this to only expensive plans. GetResponse offers hundreds of responsive templates and tons of cool features such as a countdown timer, free photos, and A/B testing at lower tiers.
It’s rightly said that A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed. Based on the above key pointers, the final call will be yours to decide between Getresponse and Mailchimp.