Every business owner has a hidden marketer in them, each one wants to sell one and is constantly evolving and dying to see things done efficiently. This is where we have the entry of an email automation tool, A tool that gets the work done most effectively and satisfies the propaganda reach of every business owner. These Marketing tools can automate email marketing and increase conversion rates by 50%. The fact here is that at least 75% of all the revenue generated from such marketing campaigns comes solely from triggered personalized campaigns rather than a Monotonous-one size fits all campaign.
In today’s world, finding an efficient automation tool is like searching for a needle in a haystack. A few of them, however, are stand-out tools that can transform a small or medium-sized business evolve into a marketing powerhouse. Based on the same lines, we have two of the best of these tools, ActiveCampaign and GetResponse.
GetResponse is one of the trusted email marketing solutions that are easy to use with amazing features. This will help small businesses and large organizations launch high targeted campaigns to reach maximum people and directly drive a large volume of sales. It has over 35K customers in over 183 countries and is available in 21 different languages and has offices in Russia, Malaysia, Poland, Canada, and the United States.
ActiveCampaign is an email marketing solution that helps small businesses prosper by connecting them with their target clientele. It provides you with all the best tools required to scale your business through emails, CRM, automation, and messaging. It has a client base of over 1,000,000 with 6K employees globally stationed at its offices in Sydney, Dublin, and Chicago.
Feature differentiations: ActiveCampaign vs GetResponse
Templates: ActiveCampaign has 30 free templates while GetResponse’s are in the hundreds
Trial Period: ActiveCampaign has no free trial period, whereas GetResponse has a 30-day free trial period.
Ease of Use: ActiveCampaign feels a bit clunky to use in the field of text editing, whereas GetResponse wins hands down with its easy-to-use drag and drop editor.
Features: ActiveCampaign focuses mainly on highly effective email marketing automation, whereas GetResponse has a range of other features such as its landing pages creator.
Any Email Marketing tool’s qualification on certain key performing parameters and feature lists. Some of the main features would include the ability to create and automate marketing emails, CRM, Reporting, AI Analytics, etc, and customer service and messaging options.
These tools are specifically designed for business owners who value interaction by giving their audience ample connectivity options with you. This helps in forging better build relationships with your audience.
Both tools have user-friendly and easy-to-use drag and drop interfaces to build.
For email marketing automation capabilities, GetResponse has 43 available templates inside that can be used to start an automation workflow and build out your email sequences, but these workflows cant be customized with any additional widgets.
ActiveCampaign offers completely customizable automation workflows conveniently even on its cheapest plan with access to an unlimited number of workflows as opposed to GetResponse which requires you to upgrade to the Professional plan for $99/month.
If affiliate marketing is the main source of revenue for your business, then the tool must have the ability to send out affiliate links inside of emails. GetResponse allows affiliate links inside of email campaigns.
ActiveCampaign doesn’t allow affiliate links inside email campaigns. This is a manual process wherein; a landing page has to be created with the picture of the affiliate product that needs promotion and a button that contains the affiliate link.
Better reporting functionality?
There are two main questions that come up during analyzing reports for email marketing:
- Email performance in terms of open-up rates and click-through rates in comparison to others?
- What period of the week and hour of the day, did most of the subscribers open emails and respond either by replying or clicking on a link?
The good news is that both tools have extensive and detailed reporting tabs that give a clean preview of the actual groundwork.
ActiveCampaign and Getresponse can be integrated with over 250 applications like Facebook, Zapier, or WooCommerce accounts.
Sales funnels and Webinar creation capability?
ActiveCampaign focuses on email automation and marketing, hence they don’t have the additional capabilities of creating sales funnels and webinars.
GetResponse on the other hand gives you the ability to create sales funnels on a PLUS plan, where 5 funnels can be created. In order to get unlimited sales funnels, the plan has to be upgraded to the Professional plan.
In terms of webinars, GetResponse allows the creation and hosting of webinars under the PLUS plan for $49 per month with a limitation of 100 attendees which is hardly enough.
SMS messaging capability?
GetResponse doesn’t have the ability to send out SMS messages to subscribers.
ActiveCampaign on the other hand allows you to start sending out SMS messages under the Plus plan for $49 per month (No no-Limits for the number of Texts/SMS) to any of your subscribers provided their contact details are captured with built-in functionality to do it in ActiveCampaign.
Expert migration services for free?
ActiveCampaign offers a free expert migration service for you to switch to ActiveCampaign. This will save time and effort as the experts at ActiveCampaign migrate your complete email marketing system over for free.
GetResponse doesn’t offer any sort of migration service. This is a manual process and You’ll need to manually import your lists, recreate your option forms, email automation workflows, etc.
ActiveCampaign has 4 plans, Lite, Plus, Professional, and Enterprise for 500 contacts.
GetResponse has 4 plans, Basic, Plus, Professional, and Enterprise for 1000 contacts.
If you are looking to start off with little investment, then you’d want to go with ActiveCampaign. GetResponse on the other hand provides you with twice the contacts for the same cost.
The final call is yours.
You may also check out more about MailChimp Email Marketing Tool.