A digital marketing professional in today’s time has to complete a majority of work online ranging from launching a new digital marketing and social media campaigns to monitoring PPC adverts and assessing the search rankings of one’s business, the internet has a pivotal role to play in everything. In this situation, it’s wiser to have VPN as an essential component of the digital marketing toolkit. In this article, we will also discuss Why companies use VPN like Pure VPN.
There’s a vast array of tools readily available to help you work and succeed. However, in the process, security and compliance issues are either sidelined or overlooked.
The soul of the internet business is DATA and considering the importance and sensitive nature of the information that is accessed on a daily basis, digital marketing professionals are often targeted by hackers and cybercriminals. A Hiscox Business report showed, 45% of all media, marketing, and technology-based companies endured two or more cyber-attacks in the past few months. So what’s the way forward to mitigate this without hampering the business. The answer to this is VPN.
A Virtual Private Network (VPN) is a piece of software that encrypts the internet data, allowing you to surf the internet safely and anonymously. It also allows unblocking of restricted content and shows the user to be working from another country and masks the exact location of the user.
A key component of digital marketing is to have the know-how of retaining your digital privacy and security online. The VPN not only keeps your important files and documents safe from hackers, but it can also monitor your competitors anonymously and view genuine search engine results in any country.
Core Limitations of VPN:
- VPNs are actually based in China, despite they being banned officially out there.
- VPN services may log your traffic. i.e. you’re passing your data from your ISP to a VPN service whose intentions can be questionable.
Let’s now look at the benefits of using a VPN for small business / digital marketing and identify some of their potential limitations.
- Security: The field of digital marketing heavily relies on handling sensitive information about your company, customers, and competitors. And the safety of this information is of prime requisite here.
It’s also worth noting that cyber-attacks and data leaks can have a negative impact on the overall marketing strategy and company valuation, a point epitomized by the drop in Facebook’s share prices following the Cambridge Analytica scandal.
Arguably, the most important reason to use a VPN is to enhance one’s cybersecurity by employing complex encryption methods that exclusively protect the data in transit, and all this happens while allowing the end-user to browse the internet safely. It eliminates the fear of being watched and monitored by Internet Service providers (ISP), competitors, and hackers.
- Geo-Spoofing & SERP Rankings: Search Engine Optimization (SEO) is now an integral part of all digital marketing roles. However, the sudden rise of cookies and their applications, Geo-restricted content, and tools like page crawlers has made it even harder than in earlier times to access search engine results pages (SERPs).
Using Google Chrome’s Incognito feature might help to keep SERPs untouched by your previous browsing history. However, usage of this feature isn’t a guarantee that you may be accessing all the required information.
Using a VPN allows you to Geo-spoof – i.e. adopt a different IP address linked to a different location and monitor SERPs from any corner of the world. So, if you need to know what results from a Google search of your keyword would yield abroad, a VPN is vital. It also allows you to see how your site compares with others internationally and lets you see specific keyword rankings across the world. This access to genuine SERPs at home and abroad will help to plan PPC strategies effectively.
- Competitor Matching: Keeping an eye on the competitor’s activity is very important. It will help you to stay ahead by keeping tabs on your competitors’ marketing campaigns.
With a VPN enabled, the competitor will never get a whiff of this snooping activity done by you this activity will be linked to an IP address located anywhere in the world and therefore go unnoticed. This is completely legal as there is no breach of information and harmless competitor research.
- Remote Work: Digital marketing can be carried out from anywhere in the world allowing many freelancers to work from home. This has its own associated risks like using unsecured public WiFi networks found in cafes, hotel lobbies, and on public transport exposing you to Man-in-the-Middle (MITM) attacks and phishing scams.
Using a trusted and well-reviewed VPN service means that you can access all of your important documents anytime and anywhere without fearing intrusive hackers and malware as this data is encrypted and hidden.
So here is some information about the Pure VPN Application.
PureVPN headquartered in Hong Kong was founded in 2006. Its location allows it to be averse to international surveillance alliances like Five Eyes, Nine Eyes, or Fourteen Eyes, thus making it more difficult for PureVPN to be forced into handing over user’s data. It has more than 6,500 servers spread across 140 countries around the globe. This kind of worldwide presence is important for VPNs as the speed of the Internet depends partially on the distance to the server.
Feature and Benefits of using Pure VPN:
Geo-restrictions are no longer an issue
Don’t let regional content limitations prevent you from watching your country’s favorite web shows, movies, and sports.
Stream at the Highest speed
You won’t have to worry about ISP throttling, sluggish connections, or buffering once you’ve connected to PureVPN.
You can download anything with no fear
Download or seed private files anonymously over the internet using P2P applications and file-sharing services.
Internet Security: Protect yourself against all threats by equipping your devices with the greatest Internet protection available.
To protect your data, PureVPN uses top-of-the-line military-grade 256-bit encryption.
The Port Forwarding add-on from PureVPN adds an extra layer of security to prevent hackers from exploiting security flaws.
VPN Kill Switch
The Internet Kill Switch on PureVPN is a fail-safe feature that disables your Internet connection if your VPN connection stops. With this feature all-time your privacy is protected.
PureVPN offers a dedicated IP add-on for those who require a static IP for business or pleasure and want complete control over their online reputation.
For maximum protection, PureVPN’s DDoS protection add-on is capable of thwarting even the most intricate DDoS attacks.
Internet Privacy: PureVPN ensures that no traces of your online activity are left behind!
IP Address Masking
Keep your true IP address hidden while surfing the web in total anonymity.
By using a randomized IP from the region of your choice, you can stay entirely anonymous.
DNS Leak Protection
With PureVPN’s unique features, you can get unbreakable protection for your data and devices, as well as prevent DNS leaks.
IPv6 Leak Protection
Are you concerned about an IPv6 leak? Don’t worry; PureVPN includes IPv6 leak protection, ensuring that you’re completely safe when surfing the web.
Web RTC Leak Protection
The WebRTC leak protection feature protects and prevents your real IP from being exposed on websites.
iOS VPN on Demand
Using the iOS on Demand function, you may use both your ISP and an encrypted VPN connection at the same time.
Internet Freedom: Access websites, stream freely, and avoid being hacked.
For P2P file sharing, you get a P2P-enabled service with dedicated and highly optimized servers.
Accessing Restricted Sites
PureVPN gives you unrestricted internet access.
Dedicated Streaming Servers
PureVPN features specialized servers intended for super-fast streaming, which you will appreciate.
For an ultra-fast connection, all of the servers in our network provide a 10Gbit connection speed.
Defeat ISP Throttling
Your ISP will not be able to throttle your Internet speed because you have unlimited server switching.
- No data logging policy
- Feature-packed with Kill switch, split tunneling, Netflix, and torrenting.
- It excelled on varied OS stacks like Mac & Windows.
- Only 10 simultaneous connections
- Average Speed outside US & UK
VPNs can offer a lot of value-added services apart from improving security and aiding in worldwide research for online marketing. However, All VPNs aren’t equal and have their Merits and Demerits. Hence, it’s advisable to do adequate research before you finalize a VPN provider.