The internet is a beautiful place packed to the brim with information and videos. The sheer size and scale of the internet are huge and have become almost incomprehensible. But the internet is more than a safe haven for cute videos and multiple DIY tutorials. It’s more than that. It has got the POWER to elevate every company’s marketing dream and make it come true.
When small businesses get started, their goal would be to explore opportunities on how to get their first group of customers to walk through their door. They may resort to traditional forms of advertising, such as posters, flyers, coupon mailers, or even big billboards on the side of the road. They may trust their Product and its goodness and believe that it’s only a matter of time until customers will find their way to them. While this strategy may bring in a slow trickle of business, there is an easier and more effective way. Small businesses should consider the huge prospects of online business. No small business, no matter how new, shouldn’t overlook this vast marketplace. On a single online platform, companies are able to connect and reach millions of people, communicate with them, and pass their products to them.
Companies have taken control of this marketplace, a strategy known as Digital Marketing.
Digital Marketing is divided majorly into 10 types. Following is the list of various types of digital marketing prevalent:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Influencer/ Affiliate Marketing
- Viral Marketing
- Mobile Marketing
- Radio& TV Ads
- Electronic Billboards
Benefits of Digital Marketing
- Better Reach
The end product must reach the right people at the right time. An engaging online store with ease of navigation and checkout process will for sure improve audience reach.
- Can compete with large corporations
Analyzing the competitor is an important activity for keeping up with the competition, particularly for fast-growing brands like Myntra, Amazon, Big Basket, and Walmart. The approach helps both small and large businesses compete fairly on an equal level to achieve their respective goals.
- Increase in Brand Awareness for small businesses
Large companies use digital marketing to maintain their foothold in a competitive environment. Whereas, small businesses use online marketing to make headway into a dominant booming market and stamp their presence in the marketplace.
- Increase in Sales
One of the key aspects, of digital marketing, is the measurement of CRO (Conversion rate Optimization) in real-time. This data is helpful to understand the overall % of searches that get converted into leads by buying products.
- Maintaining The Brand Reputation
Developing a strong brand reputation in the online world is of prominence as the Brand reputation becomes a selling point for the product and its ability to sustain itself in the market.
- Can target ideal audiences
You can monitor your audience’s online actions and take steps to ensure maximum fulfillment. Upon reaching the right audience group, the right traffic is generated resulting in successful campaigns.
- Get Ahead of Your Competitor
For any successful business, one needs to keep a track of their competitor’s activities. How do they communicate with customers? What makes them unique? Competitor analysis keeps you well informed and helps you strategize better.
- Different Channels To Boost Your Traffic
One can use multiple different avenues like SEO services, PPC Services, content marketing services, and even social media campaigns to boost traffic on their website.
- Engagement with Mobile Customers
We are engaging ourselves in a mobile world, as these days people carry their world in their pockets. People want to buy on the go and Mobile engagement is the only way to sell it big over small devices.
- Take Your Business International
The importance of digital marketing comes into play in a big way when the business has to go international. Digital marketing services have made this world into a global marketplace where anyone can buy anything from any corner of the world.
A career in Digital Marketing
Even though Digital Marketing sounds easy, in reality, it is mighty complicated and requires a lot of knowledge and in-depth experience. If learning the nuances of digital marketing is way too much for you, then hiring a digital marketer might be the best solution in hand.
A digital marketer — or a Digital Marketing Manager — is responsible for crafting, implementing, and managing a marketing strategy. These marketers have enormous experience in this field and can bring in an impressive amount of leads or customers to your business. They use their business acumen to find the most suitable marketing channels to promote your brand and products. They will accomplish the said goals of the campaign while limiting themselves with budgetary restrictions and other operational aspects of the business.
Here are a few must-haves for a great digital marketer.
- Can use analytics and data effectively: Since the internet is completely based on numbers and algorithms, a good digital marketer will track the results of their strategy and can use various quantitative data to their advantage
- Are true leaders: Since they will be leading an entire marketing team, they must have proper leadership and academic skills to lead your team. They should be able to translate their vision very clearly and make the team in unison with their ideas.
The future of digital marketing seems immensely bright at the moment. However, while brands were earlier competing with each other, now the focus has shifted to a fight against the entire internet. Surviving in such cut-throat competition is only possible if you can be different by portraying a different marketing strategy. It all boils down to one thing – constantly assessing where you are now and where you want to be in both the near and far future.